Nomix Group today announced the appointment of Nikolaus Spitzy as chief executive officer of Pronomix, its dedicated programmatic and CPC (cost-per-click) technology platform. Spitzy succeeds Blake Fayling, who will move into a strategic advisory role for the Nomix Group Board, continuing to support group-level initiatives.
Programmatic is now the default way digital media is bought and sold. According to EMARKETER, it accounts for 91.3 percent of digital display transactions in the US.
At Advertising Week LATAM 2025, key trends in programmatic advertising emerged, highlighting the rapid growth of digital out-of-home (DOOH) advertising and an emphasis on transparency and supply chain optimization. A shift towards privacy-centric marketing and the use of artificial intelligence are also redefining brand-audience connections. Discover how Pronomix is leading this evolution in LATAM.
Veteran telecom and digital marketing executive to accelerate regional growth for Pronomix and advance Nomix’s vision of Performance-Based Commerce Everywhere
