Programmatic is now the default way digital media is bought and sold. According to EMARKETER, it accounts for 91.3 percent of digital display transactions in the US.

At Advertising Week LATAM 2025, key trends in programmatic advertising emerged, highlighting the rapid growth of digital out-of-home (DOOH) advertising and an emphasis on transparency and supply chain optimization. A shift towards privacy-centric marketing and the use of artificial intelligence are also redefining brand-audience connections. Discover how Pronomix is leading this evolution in LATAM.